5-lesson course · about 2 hours
Stop Averaging Stakeholder Feedback
For Creative directors, art directors, design leads and brand leaders
Everything for Creative directorsFor creative directors and brand leads stuck in the middle of chaotic email threads: learn to use AI agents to consolidate conflicting notes into a structured decision document that protects the original idea.
What you’ll be able to do
By the end, you can…
How it works
A tutor that meets you where you are
- Adaptive LessonsThe course material is not static. It adjusts to your current skill level and pace as you progress through each module to ensure the content remains challenging but accessible.
- One-on-One AI TutorYou have a personal AI tutor available for every lesson. You can ask for clarification or deeper examples at any time, whether you prefer to type your questions or speak them out loud.
- Active Recall ToolsTo ensure the workflow sticks, each lesson is paired with targeted quizzes and digital flashcards. These tools help you memorize the specific agent remits and resolution steps required for the process.
- Progress TrackingKeep a clear view of your journey with integrated progress monitoring. Once you have successfully completed all modules and assessments, you will receive a certificate of completion.
Curriculum
The curriculum
A focused, five-lesson sequence designed to move you from the middle of the conflict to the lead of the resolution.
Module 1Capturing and Cleaning Feedback2 lessons
1Configuring the Feedback-Routing Agent
- Configure a feedback-routing agent with a specific remit
- Define the sources the agent may use to collect stakeholder notes
2De-duplicating and Linking Feedback
- Execute a de-duplication process to remove redundant notes
- Link stakeholder comments to specific asset versions
- Connect feedback to the original project brief
Module 2Analyzing Conflicts and Resolving Direction3 lessons
3Surface-Level Contradiction Detection
- Identify contradictory feedback using an AI agent
- Surface conflicts where stakeholder requests collide
4The Decision Request Workflow
- Create a decision document that names specific conflicts
- Link conflicting feedback to the 'one thing that can't bend' in the brief
5Resolving the Underlying Question
- Apply a resolution process that answers the underlying creative question
- Pause only the assets affected by a specific change to maintain production momentum
Who it’s for
Made for you if…
Made for: Creative directors, art directors, design leads and brand leaders
Creative Directors
You are responsible for the custody of the idea but often find it eroding during revisions. This course helps you stop the 'averaging' of notes so your vision doesn't get flattened by a committee.
Brand Leads
You manage high-pressure stakeholder relationships across multiple departments. You need a systematic way to handle late changes and contradictory requests without rewriting the entire direction every time an email arrives.
Design Leads
You are stuck in the middle of conflicting feedback from marketing, legal, and executives. This workflow allows you to surface those collisions instantly and move the resolution back to the right people.
Art Directors
You need to keep production moving while waiting for direction on specific assets. You'll learn how to pause only the affected pieces of a project so the rest of the team can maintain momentum.
Questions
Good to know
What exactly does a 'feedback-routing agent' do in this workflow?
The agent is configured with a specific remit to collect stakeholder notes from your defined sources. It then executes a de-duplication process to remove redundant comments and links the remaining feedback to specific asset versions and the original project brief.
How does the course help when stakeholders give opposite directions?
You will use an AI agent to detect surface-level contradictions where stakeholder requests collide. Once identified, you'll learn to create a decision document that explicitly names these conflicts, linking them to the 'one thing that can't bend' in the brief to force a resolution.
Will this teach me how to write a creative brief from scratch?
No. This course focuses on the post-brief phase. It is designed for leads who already have a brief but are struggling to manage late changes and contradictory feedback that threaten to flatten the original idea.
Can I use this process without stopping all production on a project?
Yes. A key part of the resolution process is learning how to isolate changes. You will learn to pause only the specific assets affected by a conflict, allowing the rest of the production momentum to continue.
What are the prerequisites for taking this course?
You should have experience managing creative briefs and stakeholder relationships. A basic familiarity with generative AI prompts is required, as you will be configuring agents to handle your feedback data.
What is the 'underlying creative question' mentioned in the curriculum?
Instead of averaging contradictory notes—which often dilutes the work—you will apply a process to identify the core creative question beneath the conflict. This allows you to resolve the direction based on the project's goals rather than stakeholder preference.
Does this course cover image or video generation techniques?
No. The focus is entirely on the management and resolution of stakeholder feedback. It does not cover general AI generation, rights clearance, or legal auditing.