Shape ideas, guide creative work and bring a vision together.

Your path

3 courses, in the order to take them

Each one builds on the one before. Start wherever fits: the placement check in each course sets your level.

1. 1

   Start here

   Creative Director AI Intro

   Write a creative brief, develop distinct concept routes from it and judge them against audience, brand and purpose. Finish with a direction you can defend and criteria you can reuse.

   • Write a creative brief that defines the audience, the intended response and the creative boundaries.
   • Turn a brief into a reusable creative prompt that guides the first round of exploration.
   • Develop several distinct concept routes from the same brief rather than variations of one idea.

   6 lessons · about 6 hours

   $197

   See the courseTry lesson 1 free
2. 2

   Go further

   Creative Director AI Intensive

   Build and supervise a small team of agents that handles brief changes, reference research, variation preparation, feedback routing and asset checks, while you keep the creative decision record and the approval points.

   • Define a proactive agent that processes approved brief changes, records their impact and preserves the creative decision record instead of rewriting direction
   • Build a reference-research agent that works only within approved sources and flags weak relevance and unsupported claims
   • Create a variation-preparation agent that turns an approved direction into structured variation briefs and reviews a small permitted test batch

   10 lessons · about 12 hours

   $397

   See the courseTry lesson 1 free
3. 3

   Master it

   Creative Director AI Capstone

   Set up three proactive AI agent teams in OpenAI Dots or Claude Duet that work from one shared record. Test them against late changes. You still choose the concept and approve the release.

   • Assign distinct responsibilities to three proactive AI agent teams (Strategy and Insight, Concept and Production, Delivery Review), and write the human crew roles (photographer, retoucher, rights reviewer) into the design.
   • Define a handoff standard and shared record that links every asset to its accepted brief version, references, asset version and approval status, and sends incomplete handoffs back with a reason.
   • Run a sample campaign set through Dots or Claude Duet, then pause only the assets a late six-second cut affects and put the question that sits under both conflicting notes to the creative director instead of averaging them.

   7 lessons · about 15 hours

   $397

   See the courseTry lesson 1 free

One problem, one short course

Fix the thing in front of you

Each of these goes straight at one specific problem, so you can solve it this week.

4 lessons · about 2 h

Absorbing Client Feedback Without Rewriting the Direction

@absorbing.client.feedback

For Creative directors, art directors, design leads and brand leaders

You'll sort each piece of feedback against the brief and respond with targeted changes that protect the core idea.

$47intermediate to advanced

5 lessons · about 2 h

Checking Rights Before a Found Asset Reaches Production

@checking.rights.found.asset

For Creative directors, art directors, design leads and brand leaders

You'll have a clearance gate that tracks source, licence and usage limits for every discovered asset before it enters production.

$47intermediate

5 lessons · about 2 h

Handling Late Format Changes Without Breaking the Idea

@handling.late.format.changes

For Creative directors, art directors, design leads and brand leaders

You'll plan adaptations up front and use AI-prepared format variants that keep the core idea intact when late changes land.

$47intermediate to advanced

6 lessons · about 2 h

Judging AI Concept Options on Idea, Not Polish

@judging.ai.concept.options

For Creative directors, art directors, design leads and brand leaders

You'll run a fast, repeatable review that scores concepts on idea strength, audience fit and execution separately, so the best idea wins and not the best-looking render.

$47intermediate

6 lessons · about 2 h

Moodboards That Argue for One Creative Possibility

@moodboards.argue.one.creative

For Creative directors, art directors, design leads and brand leaders

You'll build lean moodboards where every reference earns its place and the board states one clear creative possibility.

$47intermediate to advanced

5 lessons · about 2 h

Resolving Contradictory Feedback From Multiple Stakeholders

@resolving.contradictory

For Creative directors, art directors, design leads and brand leaders

You'll consolidate conflicting feedback into a single decision document that names the conflicts and gets them resolved by the right people.

$47intermediate

5 lessons · about 2 h

Stop Presenting Superseded Versions as Approved

@presenting.superseded.versions

For Creative directors, art directors, design leads and brand leaders

You'll run a version and approval record where status, not the filename, tells everyone what is approved.

$47intermediate to advanced

6 lessons · about 2 h

Using AI Tools Without Breaching Client Confidentiality

@ai.tools.breaching.client

For Creative directors, art directors, design leads and brand leaders

You'll set clear rules for what can go into which AI tools, how embargoed and likeness material is handled, and who signs off.

$47intermediate

6 lessons · about 2 h

When a Stakeholder Says 'I Just Prefer This One'

@stakeholder.says.i.prefer

For Creative directors, art directors, design leads and brand leaders

You'll turn preference into a discussion grounded in the brief, the audience and the evidence, and know when to hold the line and how to say it.

$47intermediate to advanced

6 lessons · about 2 h

Writing a Brief That Joins Insight, Point of View and Delivery

@writing.brief.joins.insight

For Creative directors, art directors, design leads and brand leaders

You'll write one-page briefs that connect a real audience insight, a distinct point of view and the actual delivery constraints.

$47intermediate to advanced